WHAT DOES IT MEAN?
CRM is simply the abbreviation for Customer Relationship Management. CRM tools are designed to enhance your customer's experience at every touch point with your company. The more these tools help you build stronger relationships with new and prospective customers, the more you'll sell them over time.
The power of a CRM lies in its ability to centralize customer data and automate many of the tedious tasks in managing sales, marketing, and customer service so that sales professionals can become more successful by spending more time helping their customers and less time on administrative tasks.
What's not to like, right?
DOES THE THEORY MEET REALITY?
Unfortunately, some CRM systems are much better in theory than in reality. There are some so complex, so time consuming or so incredibly expensive that sales people hate using them, resist using them or flat out quit using them. And an expensive CRM system that's just collecting dust can do serious damage to your company's sales process for years.
WHO KNOWS WHAT SALESPEOPLE NEED? SALES PEOPLE!
That's the whole reason we started eSalesTrack. The CRM system created by sales people FOR sales people. Automated CRM tools can have a huge impact on your company's success. So we didn't just make a CRM System that's good. We made one that's so easy you'll actually use it!