ERP OR CRM SYSTEMS? WHY NOT BOTH?
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems are the two of the most popular business systems, sharing some common features but differing in most. eSalesTrack is a CRM system, and it also is designed to openly talk to your ERP system. Imagine everthing from the accounting department to the marketing department all actually talking!
TALKING TO MY CUSTOMERS AND WITHIN MY BUSINESS
- ERP systems are enterprise-oriented systems which improve coordination between different company departments. This broad reach touching everything from inventory to accounting causes them to be very complex. They help to gather key enterprise data and manage these data in a unified database.
- CRM systems are customer facing systems focusing on every touchpoint with current and future customers. These systems help simplify the conversations the sales and marketing departments have with the customer. They automate sales and marketing and customer service practices, enhance communication between sales persons, gather key information about customers and opportunities, and manage this information in a centralized database.
- For most small businesses, where no great integration is required between financial, production and supply chain departments, CRM systems can be more than enough. Big business may need both, ideally as an intergated system.
- It is the medium sized businesses, especially those operate from different localities; that need integration between CRM and ERP system. eSalesTrack's cloud based system is ideal for integration because it offers greater mobility and limits in-house infrastructure requirements.
WHY NOT INTEGRATE BOTH?
Most CRM systems never think much about things outside their own little world. And while we agree sales and marketing departments are the lifeblood of an organization, they're only a small part of the total picture.
That's why we built eSalesTrack to be able to venture outside of its own universe and make it easy for ALL parts of the company to work together better. In other words, we can help front-end systems like sales and marketing talk to back end systems like HR, accounting, and inventory management.
SALES AND MARKETING TALK TO ACCOUNTING AND INVENTORY? GASP!!!
Why is that important? Let's say sales and marketing has been fielding a lot of support questions about a certain product. Turns out, the product probably has a defective part. Wouldn't it be great if the inventory guys automatically were notified to quit ordering them and start looking for another source?
eSalesTrack comes with a built in piece of coding that acts like a communication pipe line between the CRM world and the ERP world. Just write an instruction set for how they should communicate and you're in business…in ALL your business.